
(image: carolita johnson)
So, here’s the problem. I’ve got this image, see, but I don’t know how to make it tiny and still keep it clean and print ready, see? (What’s with my Edward G. Robinson impression? Okay, see, I’m watching “Key Largo” in the background, and he’s contagious!)
Anyone know about these things? This is for a one inch high by two and a quarter inch wide B&W ad, to be placed in one of The New Yorker’s margins (paper version of the magazine, not online).
Yes, I’m one of those artists that forgot to get the proper education for illustration (but I can sew you a dress, no problem)! All I know how to do is pick up a brush, a bottle of india ink, a scanner, do a bit of retouching and send the image to the client. But I have no idea what all those “print ready” specifications mean (“bleed”? All sorts of other mumbo jumbo….). Even the “adfix” software the TNY ad people pointed my client to makes no sense to me.
Actually, this one last time I’m just going to give the image to my client and ask them to find someone competent to proceed. What I’m wondering is this: what exactly is the name of the class I need to take in order to understand advertizing print-readymaking specifications, and actually follow them in the future? Anyone?
BTW: that web address doesn’t actually exist yet! So don’t try it, if you’re tempted. Just call the phone number instead. Yes, I’m promoting my client—they must pay my bills, after all, and the more they prosper, the more I prosper!
)
Plus, they gave me free bartending lessons! A very very nice establishment indeed, I recommend them unreservedly.